The story behind VAN-LUI,
ex
Bling of Bloom.
Once a journalist, Tjaša Petrič Cvet one day found herself deeply absorbed in the art of silver jewelry making — and couldn’t rest until she bought her own tools and started creating.
Soon, that “bling” began to capture the attention of others as well.
Read on to discover more about the beginnings, challenges, and the future of Bling of Blom.
Hello! I’m Tjaša Petrič Cvet — the designer and jeweller who started Bling of Bloom, which later evolved into VAN–LUI, name that represents my sons.
VAN–LUI is a jewelry brand devoted to craftsmanship, creativity, and timeless beauty — creating gold and silver pieces adorned with colorful stones.
How did it all begin?
It all started back in 2018, when — out of pure curiosity — I began exploring how jewelry is made from precious metals.
I searched for information online, watched countless YouTube videos, and read every book I could find.
The theory completely fascinated me, and after almost a year of soaking up knowledge, I finally felt ready.
And as fate would have it, my (then) future mother-in-law happened to know a goldsmith who had given up his craft years ago — from whom I bought my very first tools.
First pieces (2019)
First steps:
It all began with a ring — a birthday gift for my mom, who at the time had no idea what I had started doing.
Her genuine excitement over my work gave me incredible motivation.
Even though today I see that ring as quite imperfect, it became a symbol of my beginning.
From hobby to passion:
For eight years, I worked as a journalist for the TV show Svet on Kanal A.
It was an exciting but demanding job, with long hours — probably the reason I was looking for a hobby that would help me unwind.
Jewelry making turned out to be the perfect answer.
I spent countless hours in my small workshop, creating and learning new techniques.
First success:
The turning point came when I introduced my work on social media and soon received my very first order.
My partner Žan said at the time, “Maybe there’s something in this after all.”
And he was right.
Among my very first creations were the Love of My Life rings, personalized with names or initials.
Focus on design
In 2022, I became a mom, left journalism behind, and decided to dedicate myself fully to jewelry design.
In 2023, I began refining my craft under master goldsmith David Kramarič at Zlatarski Atelje Mengeš.
In spring 2024, I presented my artistic jewelry at the Slovenian Jewelry Week, and in autumn it was also showcased at the Romanian Jewelry Week.
What’s next?
Our family story has expand in 2025 with a new little “Bloomie.”
During my maternity leave, sales will be temporarily paused, but the Bling of Blom story will not rest — it will continue to grow and evolve.
I’m sure that once I return, I’ll inspire you even more.
All updates will be shared on my social media channels.
IN THE MEANTIME, YOU’RE WELCOME TO JOIN THE WAITING LIST — I’LL BEGIN CREATING NEW PIECES AS SOON AS MY MATERNITY LEAVE IS OVER.
